I am living my dream. That’s what I thought till yesterday when the light bulb went off!
A few months ago I decided to launch my own practice. It was something I wanted to do for a long time, and it was something that some of my ex-bosses thought I should do. Everybody who knew me thought I fit the personality, skills and drive. I was getting pumped from all directions. And I wanted a new adventure in my life. A lot of my friends were doing it out of necessity, loss of job, recession, and what not. I did it because I wanted to give it a shot. Try it once and see how it goes. I had no potential clients, but I jumped on the bandwagon!
Because I had been thinking about it for quite a while, I did some homework before I made my decision. I am super impulsive by nature, but I was a bit cautionary in this particular action. I attended a few sessions here and there about starting your own architecture firm. Didn’t read any books, I can’t handle the books without a storyline. I knew I needed some money in the bank to survive, so I saved a little. But I had quite a few financial surprises awaiting!
For the first time in life, I paid my dues to the associations I belong to out of my own pocket. AIA ticket was the biggest! ULI came in close second. And I decided to join SPUR because it was quite affordable. I passed on USGBC although I am passionate about Green Building. The problem is, it’s not just the dues you have to pay. But there are additional charges for attending almost every nice event you want to go to. So you have to consider those additional charges on top of the dues. These charges add up real fast. And when you aren’t making a paycheck, they can be quite painful. Forget attending conferences if you are not funded! Then there are the business expenses for initial set up. You’ll spend thousands in the first few months, getting your business registered, buying software, signing an office lease, marketing material, website, business cards… it adds up.
But I knew all this before I got myself into this. I was prepared for this. What I wasn’t prepared for was a shocker I faced in the eye yesterday.
You see… being a woman with a foreign accent, I always got the impression that I could get some certifications and go after public work. Public work is my absolute love. I have never been comfortable doing private work, maybe because I have never worked with a developer who really cared about the environment or aesthetic quality of the work. My private client experience has been driven by financial outcomes. Public entities, although they move slow, care. They have to! Money is tight, but they care. So my gameplan was to set up the business, get certified as Small Business Enterprise (SBE), Minority Business Enterprise (MBE), Local Business Enterprise (LBE), Women Based Enterprise (WBE), and then go after public work. I expected the process to be long, waiting for RFQs for IDIQ lists, then going through the steps, hopefully get called for an interview, and hoping to win a commission. Long process. Turns out, all certifications require US citizenship. Totally fair! I completely understand that. However, for a person like me with no country, this is a bummer. I’ve spent the last 12 years paying taxes like every other citizen of United States, rather paid much more in tuition and what not because I’m not a citizen. But now I can’t even qualify for government work. Life would be different if I was an illegal immigrant or married to a citizen. Unfortunately the laws are more strict for people who migrate out of skills and ability than for those who take shortcuts.
I am faced with the reality of the matter now. Await a few more years before I can even qualify for any government work! In the meanwhile, I have to shift gears and find private clients. Something I never thought I’d be doing when I have my own business. It’s a complete shift in my strategy. Part-time teaching was always part of the plan, so I will continue to pursue that. And I’m working on couple design competitions. So in a way I am still living my dream… owning my business, being my own boss, running my own schedule, participating in design competitions, pursuing teaching. The shift is in my target clientele. A group that is outside of my comfort zone. But it’s something I will have to do to survive.
This brings me to the lessons learnt. I wish I had done the following before I started this journey. Too late for me, but the list might help some aspiring architects.
1. Don’t do it solo. There are things I am good at, but there are things I wish I never had to deal with. I am a social person, but within my comfort zone. If I had a partner today, I will be out and about every night building a network. But doing that solo is a huge challenge for me. I wish I had a partner today who would be willing to go through the lists of potential clients, strategize on how to target them, and keep an eye out for RFQs. I need marketing help. Of course I can’t hire one, so I’ve got to deal with it! I wish I could find a partner who was a US citizen and go after these certifications. But it’s too late for me. If you want a partner, find one while you are in school, while you are taking AREs, while you are working in a paid job.
2. Don’t do it if you don’t have a project in hand. Some people work on a family or friend’s house or store as their first project. Those people are wise. You need something to start. I have NO family in this country, so I don’t have a support network. All my friends are architects, because I spent the last many years hanging out with AIA folks in all of my free time. I have a big network, but the majority of them are architects, with couple engineers. Now I need to make new friends, and I don’t know where to begin! I am too much of an architect, and that too an AIA addict.
3. Be open to possibilities. I had put all my hopes and expectations in getting public work. And now I have to completely shift and look at the opposite end. You never know where life will take you. So be open to all possibilities. I didn’t work on a business plan, financial plan, or any plan. I still won’t be working on one. Maybe it’s a good idea to do that. Don’t take my example in this matter. I am yet to make a check. Working on non-profit work and competitions hasn’t got me a dollar, and I don’t expect it to!
In spite of these early woes and struggles, I am hopeful. It will take some time, but I will get there. I will sign my first contract. I’m sure I’ll have something to add to the list in six months from now. This is just the beginning…